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- <text id=94TT0117>
- <title>
- Jan. 31, 1994: The Arts & Media:Television
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Jan. 31, 1994 California:State of Shock
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE ARTS & MEDIA, Page 106
- Television
- Furthermore
- </hdr>
- <body>
- <p> After fumbling N.F.L. football, CBS was in no mood to lose any
- more sports action to upstart Fox. So, at the end of negotiations
- for broadcast rights to the 1998 Winter Olympics in Nagano,
- Japan, CBS came up a winner--at a price. Grabbing the games
- helped the network prop up its slipping sports franchise. But
- after paying $375 million, a Winter Games record, CBS will do
- well to break even.
- </p>
-
- </body>
- </article>
- </text>
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